Last June we were troubled, as many were, to learn the news that Bill Fujimoto would be leaving Berkeley’s Monterey Market. Bill has been a friend and supporter of Oliveto from day one, and to many restaurants. More importantly, Bill has been a virtual lifeline for many small farmers in northern California and beyond. We were anxious around the possibility of losing such an influential voice and presence in the East Bay food community and eager to keep in contact with both Bill and his wife Judy once it became apparent that a suitable arrangement with Monterey Market would not be forthcoming.
So we were pleased as punch to find our old friend last Thursday arranging pyramids of beautiful produce at Diablo Foods in Lafayette (925-283-0737). Bill has been working at Diablo for the past few months as a consultant. He looks great. He says he feel great. And he already seems to know 87% of his customers by name. In the short time we were there, we learned so much (there is an “official” navel orange for Chinese New Year!) and we were so inspired by that contagious-Fujimoto-enthusiasm, we decided we needed to create a mainline to the source. Who better to tell us what we should be shopping for than Bill himself? So, we’ll be posting Bill’s Farmers’ Market Reports — full of fun facts, shopping tips, and insightful observations throughout the spring and into the summer. We’ll go shopping with Bill at some of our favorite farmers’ markets in the East Bay and find out from the expert what to buy and how to buy it. Alongside that, we’ll get Chef Canales’ take on how to cook and eat it! Should be fun…
brilliant idea! Do they sell chicories at this Layfayette market? I always want chicories like they have at Oliveto…
Will ask Bill and get back to you.
Thank you so much for the update about Bill and his wife! So happy to see it. I’m looking forward to his market reports (and eating at Oliveto again – soon).
The Fujimoto Farmers’ Market Update is a sweet concept. Congratulations to the person who came up with the idea.
Bill is the “go to” man. I do not think there is anyone more knowledgeable than Bill about produce and what is current.